Our social responsibility message for February encourages parents to start the conversation with their children about underage drinking.

Communication is key. And it has to start at home. Parents need to talk to their kids about the dangers of alcohol consumption. Kids must realize the risks and consequences of underage drinking to their health and safety. Alcohol is the most commonly abused substance in Canada and there are various reasons why the youth consume alcohol, including peer pressure, stress, etc. Starting the conversation and keeping communication lines open with your children will help them make the right choices in life.