Our social responsibility message for September reminds everyone that alcohol and pregnancy don’t mix. Healthy mothers and babies need everyone’s support. 

Fetal Alcohol Spectrum Disorder (FASD) is a term that describes the health issues that can occur in an individual whose mother drank alcohol during pregnancy. Drinking alcohol when pregnant can cause the baby to be born with many lifelong physical and mental health problems.  FASD is the leading known cause of developmental disability in children.

As part of our commitment to the responsible use of beverage alcohol, BCLIQUOR actively raises awareness and provides educational information to employees and the public about the risks of alcohol use during pregnancy. For more information on these risks, download our FASD brochure here or pick one up from a BCLIQUOR store near you.