Our social responsibility message for November is a joint campaign with Preventable.ca. The anti-binge drinking message reminds people that a few too many can lead to memory loss and impaired judgement. 

It's back to school and as we all know, this also means get-togethers with friends, college and university parties, and fun nights out. As is in every social gathering involving alcohol, you have to know when you've had enough. Binge drinking does not make the night memorable -- it's being able to get home safely injury-free and remembering the fun night you had the next day.

According to research, alcohol remains to be the #1 risk factor associated with injury in BC.* Excessive consumption of alcohol can dramatically impair one’s judgement and coordination, thus increasing the risk of injury – not just for yourself, but for others too. Moderation is key.

This campaign will be supported by a social media campaign sponsored by Preventable.ca.

*Preventable.ca (Alcoholism: Clinical & Experimental Research. “Alcohol consumption greatly increases serious injury risk for heavy and moderate drinkers.” ScienceDaily)