Social Responsibility

Social Responsibility

BC Liquor Stores is a responsible retailer of beverage alcohol and we take our responsibility seriously—it's an integral part of providing a high level of customer service, education and customer experience. Ultimately, our responsibility is to promote the responsible use of beverage alcohol, to help reduce our impact on the environment and to give back to the communities we serve.


Responsible use means moderate consumption, enforcing legal age of drinking, promoting zero tolerance (for drinking and driving or performing sports activities and during pregnancy). Initiatives in stores and online include a monthly awareness campaign of different responsible use topics, providing food pairings where possible with the products we sell and providing tips to hosts and event planners. Responsible use is important to us and is an integral part of our business.

Learn more about our Responsible Use programs including our Dry Grad campaign on our corporate site at



Arrive Alive

Our social responsibility message for August focuses on summer driving, reminding customers to plan a safe way home before starting to drink.


According to ICBC, impaired driving is the leading cause of car crash fatalities in BC. Almost half of those fatal crashes happen during the summer season. Statistics show that 57% of these impaired driving crashes occur on the weekend and 39% occur between 9 in the evening and 3 in the morning – mostly the time where people are out partying.

In Canada, our province has the strictest drinking and driving laws with penalties ranging from fines, insurance premiums, driving suspension, vehicle impoundment, jail time, rehabilitation, and even an installation of an ignition interlock (requiring the driver to provide a breath sample before starting the car).

If drinking is part of your summer activities, don't include driving in your plans. Think of alternative ways on how to get home safe. Driving while being under the influence of alcohol not only puts your own life at risk, but also the lives of other road users. Arrive Alive by assigning a designated driver, calling a cab, or taking transit.


Don't ruin the summer fun. Stay safe on the road this season. Arrive Alive by not drinking and driving.


For BC Liquor Stores' Responsible Use campaigns, visit our corporate website here


Celebrate Life. Enjoy Responsibly.


Everyone has an important role to play in a healthy environment – especially as a retailer. That's why BC Liquor Stores is committed to further reducing its environmental footprint by building on existing programs and introducing new innovative plans. From bags to recycling, we're doing our part to reduce the impact. 

For more about our efforts to reduce environmental impact, visit our corporate site at


BC Liquor Stores and our employees believe in giving back to the communities we serve through the participation in a variety of programs that benefit those communities. Each year, BC Liquor Stores employees actively participate in the Provincial Employees Community Services Fund (PECSF) as well as supporting annual charitable fundraising activities. BC Liquor Stores is proud to help our communities through our Support Dry Grad initiative in spring and the Share-a-Bear program during the winter holiday season. Additionally, BC Liquor Stores supports disaster relief via Red Cross and helps raise funds for emergency disaster relief.

Learn more about our community fundraising efforts on our corporate site at

For more information about how we promote responsible use, reduce our impact on the environment and support charities in the community, please visit our corporate site at