Social Responsibility

Social Responsibility

BC Liquor Stores is a responsible retailer of beverage alcohol and we take our responsibility seriously—it's an integral part of providing a high level of customer service, education and customer experience. Ultimately, our responsibility is to promote the responsible use of beverage alcohol, to help reduce our impact on the environment and to give back to the communities we serve.


Responsible use means moderate consumption, enforcing legal age of drinking, promoting zero tolerance (for drinking and driving or performing sports activities and during pregnancy). Initiatives in stores and online include a monthly awareness campaign of different responsible use topics, providing food pairings where possible with the products we sell and providing tips to hosts and event planners. Responsible use is important to us and is an integral part of our business.

Learn more about our Responsible Use programs including our Dry Grad campaign on our corporate site at



FASD Awareness

Our social responsibility message for September reminds everyone that alcohol and pregnancy don’t mix. Healthy mothers and babies need everyone’s support. 

Fetal Alcohol Spectrum Disorder (FASD) is a term that describes the health issues that can occur in an individual whose mother drank alcohol during pregnancy. Drinking alcohol when pregnant can cause the baby to be born with many lifelong physical and mental health problems.  FASD is the leading known cause of developmental disability in children.

As part of our commitment to the responsible use of beverage alcohol, BC Liquor Stores actively raises awareness and provides educational information to employees and the public about the risks of alcohol use during pregnancy. For more information on these risks, download our FASD brochure here or pick one up from a BC Liquor Store near you.

For BC Liquor Stores' Responsible Use campaigns, visit our corporate website here

Celebrate Life. Enjoy Responsibly.


Everyone has an important role to play in a healthy environment – especially as a retailer. That's why BC Liquor Stores is committed to further reducing its environmental footprint by building on existing programs and introducing new innovative plans. From bags to recycling, we're doing our part to reduce the impact. 

For more about our efforts to reduce environmental impact, visit our corporate site at


BC Liquor Stores and our employees believe in giving back to the communities we serve through the participation in a variety of programs that benefit those communities. Each year, BC Liquor Stores employees actively participate in the Provincial Employees Community Services Fund (PECSF) as well as supporting annual charitable fundraising activities. BC Liquor Stores is proud to help our communities through our Support Dry Grad initiative in spring and the Share-a-Bear program during the winter holiday season. Additionally, BC Liquor Stores supports disaster relief via Red Cross and helps raise funds for emergency disaster relief.

Learn more about our community fundraising efforts on our corporate site at

For more information about how we promote responsible use, reduce our impact on the environment and support charities in the community, please visit our corporate site at