Social Responsibility Campaigns
One of the ways we demonstrate our commitment to the communities we serve is through a number of successful charitable initiatives in our BCLIQUOR stores. The LDB and its employees believe in giving back to their communities and throughout the year, the LDB partners with our customers to participate in a variety of programs and campaigns that benefit people throughout British Columbia and beyond.
Food Banks BC
Support BC Food Banks
The Support BC Food Banks initiative by BCLIQUOR helps communities raise funds for BC food banks. Twice a year customers can visit any BCLIQUOR store and donate $1 or more to help nearly 200,000 people who use a food bank every month, and where 1 out of every 3 food bank user is a child. The rise in food prices have resulted in people turning to food banks and other hunger relief supports in record numbers.
Your donation will make a meaningful impact by providing food to those who need it most. All funds raised will go to Food Banks BC to be distributed to the food banks where the funds were raised.
Thank you for your support and helping to make a difference.
Red Cross Disaster Relief
Community Fundraising
The Liquor Distribution Branch is an official Disaster Partner for the Canadian Red Cross. As a Disaster Partner, the LDB facilitates the collection of Red Cross donations from BCLIQUOR customers throughout British Columbia. Since 2003, BCLIQUOR stores customers and employees have raised more than $7.6 million to help the Red Cross provide disaster relief for humanitarian crises at home and abroad.
Support Dry Grad
Community Fundraising
In support of fundraising in the community and, in part, responsible use, the BCLIQUOR Support Dry Grad initiative helps local communities raise funds for alcohol-free high school graduation celebrations.
Every spring, BCLIQUOR customers are invited to support dry grad (alcohol-free events for graduating high school students) celebrations by donating $1 or more to support high schools in their community organize alcohol-free graduation celebrations. All money collected is passed on to local school districts.
In 2024, 56 school districts and the Federation of Independent Schools participated, which represents more than 270 high schools throughout the province. Thanks to BCLIQUOR customers, more than $273,000 was raised during the BCLIQUOR Dry Grad 2024 Campaign. All proceeds are forwarded to volunteer, school-based Dry Grad Committees to add to the total of their fundraising efforts.
BCLIQUOR Support Dry Grad campaign has raised more than $8 million towards alcohol-free graduation events.
To participate in our Support Dry Grad campaign, please contact your School District office.
Do You Proud
As part of the LDB’s continued commitment to being an inclusive employer representative of the people of British Columbia, the BCL has launched its second Do You Proud campaign in support of the 2SLGBTQIA+ community.
The Do You Proud campaign is about storytelling and celebrating the stories of the people who make up the LDB community. These stories underscore the message behind the campaign: that being proud is about what we do to support each other.
To give back to the 2SLGBTQIA+ community, BCL will also be supporting QMUNITY, B.C.’s 2SLGBTQIA+ resource centre through a month-long fundraiser. In 2024, more than $56,000 was raised for QMUNITY, which enabled them to establish a new stream for youth to access free counselling services and expand the variety of gender-affirming garments offered to youth across the province.
Share A Bear
Community Fundraising
BCLIQUOR's annual winter holiday season Share-a-Bear program has been in operation since 1989. The program is intended to support local charities which include Christmas stocking funds, hospitals, police and ambulance services, and other community support groups.
Each year, during the November to December holiday season, BCLIQUOR stores invite customers to Share-a-Bear to support a good cause. Customers can choose one bear to take home while its twin is donated by the store staff in their community to a shelter, hospital or other worthwhile charity to brighten the holiday season for a child.
Charitable Fund
Community Fundraising
Thank you for your interest in fundraising at BCLIQUOR (BCL) stores.
The BC Liquor Distribution Branch (LDB) is currently conducting an assessment of its social responsibility campaigns, fundraising, and partnerships as a whole, as part of the development of a larger, organization-wide social impact strategy. Unfortunately, this means that we will be unable to accept requests for point of sale, in-store (collection tins) and store front fundraising activities at this time. Please continue to check our website for any policy updates.
We thank you for your understanding and wish you all the best with your fundraising efforts. If you have any questions, please contact: [email protected].