Our social responsibility message for August focuses on summer driving, reminding customers to plan a safe way home before starting to drink. 

According to ICBC, impaired driving is the leading cause of car crash fatalities in BC. Almost half of those fatal crashes happen during the summer season. Statistics show that 57% of these impaired driving crashes occur on the weekend and 39% occur between 9 in the evening and 3 in the morning – mostly the time where people are out partying. 

Our social responsibility message for July focuses on summer boating safety, a joint campaign with Preventable.ca. BC Liquor Stores is reminding customers that drinking and boating are not a good mix. 

Our social responsibility message for June addresses the issue of binge drinking, reminding customers to drink in moderation and enjoy responsibly.